Cookies Policy

1. Introduction

This Cookies Policy (“Policy”) explains how VSC Fire & Security, including any of its subsidiaries (collectively, “VSC,” “we,” “us,” or “our”), uses cookies and similar tracking technologies on the website located at indigo-marten-598213.hostingersite.com and on any subdomains, landing pages, customer portals, and online forms that link to this Policy (collectively, the “Site”). By continuing to use the Site, or by clicking “Accept” on any cookie banner we display, you agree to the use of cookies and similar technologies as described in this Policy. If you do not agree, you may disable cookies through your browser settings or our cookie preference tool, as described in Section 7 below. The Site is intended for users located in the United States. If you are accessing the Site from a jurisdiction that requires consent for the use of non-essential cookies, we will seek your consent in accordance with applicable law before placing such cookies on your device. In those jurisdictions, such cookies will only be used after you have provided your consent through our cookie banner or preference center.

 

2. What Are Cookies and Similar Technologies?

Cookies are small text files that a website places on your computer, tablet, or mobile device when you visit. They are widely used to make websites work, or to work more efficiently, as well
as to provide information to the site’s owners and to advertising partners.

 

We use the term “cookies” in this Policy to refer not only to traditional browser cookies, but also
to similar technologies, including:

• Pixel tags and web beacons (small, transparent images embedded in web pages or emails that allow us to understand how visitors interact with our content);
• Local storage and session storage (browser-based storage mechanisms used to retain preferences and session information);
• Software development kits (SDKs) and similar technologies that may be embedded in our forms or third-party integrations;
• Device identifiers and IP-based identifiers used for analytics, fraud prevention, and advertising attribution.

Cookies may be “first-party” (placed by VSC) or “third-party” (placed by service providers, analytics providers, or advertising partners on our behalf). They may also be “session” cookies (deleted when you close your browser) or “persistent” cookies (remaining on your device for a set period of time or until you delete them).

 

3. Why We Use Cookies

We use cookies and similar technologies for purposes that include:

• Operating, securing, and maintaining the Site, including our Customer Portal and online forms (such as the Contact form and Pay Invoice form);
• Remembering your preferences and prior selections (such as your location or chosen VSC office, for example Richmond, VA, Dallas–Fort Worth, TX, or any other service area listed on our Locations page);
• Analyzing how visitors use the Site so we can measure performance, improve our content, and develop new features;
• Delivering, measuring, and improving the effectiveness of our marketing and advertising campaigns, including campaigns we run through Google Ads;
• Detecting and preventing fraud, abuse, and security incidents; and
• Complying with our legal and regulatory obligations.

 

4. Categories of Cookies We Use

The cookies on the Site generally fall into the four categories below. The specific cookies in use may change from time to time as we update the Site or our service providers.

 

4.1 Strictly Necessary Cookies
These cookies are required for the Site to function and cannot be switched off in our systems. They are usually set in response to actions you take, such as logging in to the Customer Portal, submitting the Contact form, paying an invoice, or setting your cookie preferences. You can block or alert you about these cookies through your browser, but parts of the Site may not work as a result.

 

4.2 Functional Cookies
These cookies enable enhanced functionality and personalization, such as remembering your preferred VSC location or language. They may be set by us or by third-party providers whose services we use. If you do not allow these cookies, some or all of these services may not function properly.

 

4.3 Analytics / Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of the Site. They help us know which pages are the most and least popular and see how visitors move around the Site. All information these cookies collect is aggregated and, in many cases, pseudonymous.
We use Google Analytics (provided by Google LLC) for this purpose. For more information, see Google Analytics’ own privacy information. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

 

4.4 Advertising / Targeting Cookies
These cookies are used to make advertising messages more relevant to you and your interests.They perform functions such as preventing the same ad from continuously reappearing, ensuring that ads are properly displayed, and in some cases selecting advertisements that are based on your interests.

 

We use Google Ads (including Google’s Conversion Linker, remarketing, and DoubleClick services) for these purposes. Google Ads may set cookies on your browser or read cookies that are already there. Google’s advertising practices are described in the Google Ads Help Center and in Google’s Privacy & Terms.

 

5. Detailed List of Cookies

The tables below describe the cookies we currently set or allow to be set on the Site. Cookie names that include wildcard characters (such as * or ) represent families of related cookies whose suffix varies by site configuration or session.

 

5.1 Strictly Necessary Cookies

 

5.2 Functional Cookies

 

5.3 Analytics Cookies (Google Analytics)

 

5.4 Advertising Cookies (Google Ads / DoubleClick)

We do not control third-party cookies and the lists above may not be exhaustive. Cookie names, providers, durations, and purposes are subject to change as our service providers update their products. For the most current information about a specific third-party cookie, please refer to the privacy notice of the provider identified in the tables above.

 

6. Third-Party Cookies and Disclosures

When you visit the Site, third parties (such as Google) may set cookies on your device, either directly or through code embedded in the Site. These third parties may combine information collected through cookies with other information they have about you and may use that information for their own purposes, including:

• Measuring the performance and reach of our marketing campaigns;
• Serving targeted or interest-based advertisements to you on the Site, on Google services, and on other websites and apps you visit;
• Helping us understand the demographics and interests of visitors to the Site; and
• Detecting fraudulent traffic and protecting their own services. These third parties may act as separate, independent businesses with respect to the information they collect through cookies. Their use of that information is governed by their own privacy policies.

 

7. Your Choices: Managing Cookies and Tracking

 

7.1 Cookie Preference Tool

Where required by law, we display a cookie banner or preference center on the Site that allows you to accept or reject non-essential cookies (such as analytics and advertising cookies) and to change your choices at any time. You can also update your choices by clicking the “Cookie Settings” or similar link in the footer of the Site.

 

7.2 Browser Controls

Most web browsers allow you to control cookies through their settings. You can typically configure your browser to refuse all cookies, accept only first-party cookies, delete cookies when you close the browser, or notify you when a cookie is being set. Please note that if you block strictly necessary cookies, parts of the Site (including the Customer Portal and online forms) may not function properly.

 

Instructions for managing cookies in popular browsers are available here:

• Google Chrome
• Mozilla Firefox
• Apple Safari
• Microsoft Edge

 

7.3 Advertising Industry Opt-Outs

In addition to the choices we make available, you can opt out of interest-based
advertising from many participating companies by visiting:

• Digital Advertising Alliance: optout.aboutads.info
• Network Advertising Initiative: optout.networkadvertising.org
• Google Ads Settings: adssettings.google.com

These opt-outs are device- and browser-specific. If you use multiple browsers or devices, you must opt
out on each. Clearing your cookies will also remove your opt-out preferences

 

7.4 Do Not Track Signals

Some web browsers and devices transmit “Do Not Track” (DNT) or similar signals to websites with which the browser communicates. Because no common industry or legal standard for DNT signals has been adopted, the Site does not currently respond to DNT signals. We do, however, honor recognized opt-out preference signals from California residents as described in Section 8 below.

 

8. Notice to California Residents (CCPA / CPRA)

This section provides additional information for California residents under the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act (collectively, the “CCPA”). Terms used in this section have the meaning given to them in the CCPA.

 

8.1 Categories of Personal Information Collected Through Cookies

The cookies described in this Policy may collect or generate the following categories of personal information about you, as those categories are defined under the CCPA:

• Identifiers (e.g., IP address, online identifiers, cookie IDs, device IDs);
• Internet or other electronic network activity information (e.g., browsing history on the Site, pages viewed, time spent, referring/exit pages, search terms used on the Site, interactions with our advertisements);
• Geolocation data (approximate location derived from IP address, used to surface the most relevant VSC service location);
• Inferences drawn from the above to create a profile reflecting your preferences (for example, the type of fire protection or life safety service you appear interested in).

We do not use cookies on the Site to collect or process “sensitive personal information” as that term is
defined under the CCPA.

 

8.2 Business or Commercial Purposes

We use the personal information collected through cookies for the business and commercial purposes described in Sections 3 and 4 of this Policy, including operating and securing the Site, performing analytics, and delivering and measuring advertising.

 

8.3 “Sale” and “Sharing” of Personal Information

We do not sell personal information in the traditional sense of exchanging personal information for monetary consideration, however, under the CCPA, a “sale” includes the disclosure of personal information to a third party for monetary or other valuable consideration, and “sharing” includes the disclosure of personal information to a third party for cross-context behavioral advertising. Accordingly, the use of certain advertising cookies on the Site (including Google Ads and DoubleClick cookies described in Section 5.4) may constitute “sharing”, and in some circumstances “selling,” of personal information under the CCPA.

 

We do not knowingly “sell” or “share” the personal information of consumers under 16 years of age.

 

8.4 Your Right to Opt Out of Sale or Sharing

California residents have the right to opt out of the sale or sharing of their personal information. You can exercise this right by:

• Using the cookie preference center on the Site to disable Advertising / Targeting cookies;
• Clicking the “Do Not Sell or Share My Personal Information” link in the footer of the Site;
• Submitting a request through the contact methods listed in Section 11 of this Policy; or
• Sending a Global Privacy Control (GPC) signal from a compatible browser or extension. When we detect a GPC signal from a browser, we will treat it as a valid request to opt out of the sale and sharing of personal information collected through cookies on that browser and device.

We will not discriminate against you for exercising any of your CCPA rights.

 

8.5 Retention

We retain the personal information collected through cookies for the duration of the cookie (as set out in Section 5) and for the period described in our Privacy Policy, unless a longer retention period is required or permitted by law.

 

8.6 Authorized Agents

California residents may use an authorized agent to submit a request to opt out of the sale or sharing of personal information on their behalf. We may require the agent to provide proof of your written permission and may require you to verify your identity directly with us.

 

9. Children’s Privacy

The Site is intended for a general business audience and is not directed to children under the age of 16. We do not knowingly use cookies to collect personal information from children under 16. If you believe a child has provided us with personal information through the Site, please contact us using the information in Section 11 and we will take appropriate steps to delete it.

 

10. Changes to this Policy

We may update this Policy from time to time to reflect changes in technology, our practices, applicable laws, or for other operational reasons. When we make material changes, we will update the “Last Updated” date at the top of this Policy and, where appropriate, provide additional notice on the Site. We encourage you to review this Policy periodically.

 

11. How to Contact Us

If you have any questions or comments about this Cookies Policy or our use of cookies, or if you would like to exercise any of the rights described above, please
contact us:
VSC Fire & Security
Attn: Privacy Compliance
1800 Bayberry Ct #200
Richmond, VA 23226
Email: privacy@indigo-marten-598213.hostingersite.com
Online: https://vscfire.com/contact/